What was the challenge facing the advertising agency that developed the campaign for Altoids described in the chapter's opening vignette?
A)to increase awareness of a new line of mints
B)to increase awareness of the brand among children younger than 12 years old
C)to depict visually the impact of the flavor
D)to communicate to consumers the superior quality of the Altoids brand
E)to communicate to consumers the price/value relationship of Altoids

Question

Quizplus · Accepted Answer

The challenge facing the advertising agency was to visually depict the impact of the flavor of Altoids. This was accomplished through the use of exaggerated imagery and copy that played on the strong and intense nature of the mints.

What Was the Challenge Facing the Advertising Agency That Developed