Media experts describe ________ as the closeness of fit between the interests of viewers and the relevance of the media content.

Question

Quizplus · Accepted Answer

The term "engagement" is often used to describe the closeness of fit between the interests of viewers and the relevance of media content. When content is engaging, viewers are more likely to pay attention and stay invested in what they are watching or otherwise consuming. While convergence, interactivity, cadence, and commoditization may all be relevant concepts in media, none of them specifically relate to this idea of engagement.

Media Experts Describe ________ as the Closeness of Fit Between