The way various types of media are strategically combined in a media plan is known as a ________.
A) media mix
B) message mix
C) media vehicle
D) message frequency
E) media reach

Question

Quizplus · Accepted Answer

The combination of different types of media (such as TV, radio, print, online, etc.) in a media plan is referred to as the media mix. It is the strategic allocation of advertising resources across different media channels to achieve maximum reach and impact. Therefore, option A is the correct answer. The other options mentioned in the question relate to specific terms used in media planning, but they do not describe the overall combination of media channels that make up the media mix.

The Way Various Types of Media Are Strategically Combined in a Media