The percentage of the media audience exposed at least once to the advertiser's message during a specific time frame is known as ________.
A) an impression
B) circulation
C) exposure
D) reach
E) frequency
Correct Answer:
Verified
Q39: When did Facebook first come online?
A)1991
B)1996
C)2000
D)2004
E)2006
Q40: Michelle is a specialist in media planning.She
Q41: Which of the following statements is TRUE
Q42: The goal of media planning is to
Q43: Which term refers to the way various
Q45: In the broadcast industry,which of the following
Q46: Which term refers to the percent of
Q47: A _ identifies the best media to
Q48: Lisa works at a major advertising agency
Q49: Media impact begins with _.
A)impressions
B)circulation
C)exposure
D)reach
E)frequency
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents