One person's opportunity to be exposed one time to an ad in a broadcast program,newspaper,magazine,or outdoor location is known as ________.
A)an impression
B)circulation
C)exposure
D)reach
E)frequency

Question

Quizplus · Accepted Answer

An impression in advertising refers to the point at which an ad is viewed once by a visitor, or displayed once on a webpage. It measures the opportunity for an ad to be seen, not necessarily that it was seen.

One Person's Opportunity to Be Exposed One Time to an Ad