For print media,________ refer(s)to copies sold,and ________ estimate(s)the actual readership.
A)circulation;frequency
B)circulation;impressions
C)frequency;circulation
D)impressions;circulation
E)exposure;gross impressions

Question

Quizplus · Accepted Answer

Circulation refers to the number of copies sold or distributed, while impressions estimate the actual readership, taking into account that a single copy might be read by multiple people.

For Print Media,________ Refer(s)to Copies Sold,and ________ Estimate(s)the Actual Readership

For Print Media, Refer(s)to Copies Sold,and Estimate(s)the Actual Readership