Which of the following statements is true regarding print media?
A) Circulation measures the actual readership.
B) Impressions estimate the actual readership.
C) Impressions refer to copies sold.
D) Reach is more important than frequency.
E) Frequency is more important than reach.

Question

Quizplus · Accepted Answer

Impressions estimate the number of times a publication or advertisement is potentially seen by its audience. Circulation only measures the number of copies distributed, which may not be an accurate representation of the actual readership. Reach and frequency are both important factors in determining the effectiveness of a print media campaign, but neither is inherently more important than the other.

Which of the Following Statements Is True Regarding Print Media