Giving customers opt-in or opt-out options for receiving brand information digitally is an effective way to minimize ________.
A)intrusiveness
B)engagement
C)share
D)frequency
E)viral communication

Question

Quizplus · Accepted Answer

Opt-in and opt-out options give customers control over whether or not they receive brand information. This helps to minimize intrusiveness and unwanted communication, which can lead to a more positive customer experience.

Giving Customers Opt-In or Opt-Out Options for Receiving Brand Information