Relationship marketing shifts the focus from the objective of getting a one-time purchase by a target to the ________.
A)integration of all brand communications
B)maintenance of long-term involvement from the firm's critical stakeholders
C)use of experiential marketing to make brand connections
D)generation of positive word of mouth through buzz marketing
E)the use of interactive media to personalize all contact points

Question

Quizplus · Accepted Answer

Relationship marketing aims to build long-lasting relationships with critical stakeholders, rather than just getting a one-time purchase. Therefore, the focus shifts to maintaining long-term involvement and engagement with these stakeholders.

Relationship Marketing Shifts the Focus from the Objective of Getting