The use of the media of entertainment to engage consumers with brands is referred to as ________.
A)advertainment
B)viral marketing
C)alternative media
D)subliminal advertising
E)guerilla marketing

Question

Quizplus · Accepted Answer

The use of the media of entertainment, such as music, movies, or games, to engage consumers with brands is referred to as advertainment. This strategy aims to create a positive association between the brand and the consumer by offering an enjoyable experience associated with the product or service. This approach is often used in cross-promotion and product placement in movies and TV shows.

The Use of the Media of Entertainment to Engage Consumers