Marketers view mobile phones as the next big marketing medium for all of the following reasons EXCEPT which one?
A)More consumers are using their cell phones for text messaging, surfing the Web, and watching videos.
B)Unlike telemarketing, mobile phone marketing is initially appealing to most cell phone users.
C)Cell phones are very popular with the highly desirable 18-to-34-year-old demographic.
D)Cell phone users can respond instantly to time-sensitive offers.
E)Most consumers always have their cell phones with them.

Question

Quizplus · Accepted Answer

Telemarketing is an intrusive form of marketing and is generally not well-received by consumers. However, mobile phone marketing is seen as more acceptable as it is opt-in and allows consumers to voluntarily engage with the brand. Therefore, the statement "Unlike telemarketing, mobile phone marketing is initially appealing to most cell phone users" is not a reason for marketers to view mobile phones as the next big marketing medium.

Marketers View Mobile Phones as the Next Big Marketing Medium