Media placement is often the largest single cost item in a marketing communication budget, particularly for consumer goods and services.

Question

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Media placement, which refers to the process of choosing the most appropriate media to reach the target audience, is usually the biggest expense in an advertising or marketing campaign, especially for consumer-oriented products and services. This is because the cost of advertising on different media channels such as TV, radio, newspapers, magazines, and online can vary greatly, and reaching a large audience often requires significant investment.

Media Placement Is Often the Largest Single Cost Item in a Marketing