Through relationship marketing, all stakeholders are seen as communicators who can send either positive or negative messages about the brand.

Question

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Relationship marketing focuses on building strong relationships with all stakeholders, including customers, employees, partners, suppliers, and communities. These stakeholders can communicate positive or negative messages through their interactions with the brand, and therefore, marketers need to create positive experiences and provide excellent customer service to strengthen these relationships and promote positive messages.

Through Relationship Marketing, All Stakeholders Are Seen as Communicators Who