Lisa works at a major advertising agency and is an expert in the television schedule for eight major markets in the United States.Her job entails identifying specific television shows that will deliver the desired audience for her agency's client,negotiating the costs to advertise in them,and handling the details of billing and payment.What is Lisa's job title?
A)media planner
B)media buyer
C)account planner
D)creative director
E)account manager

Question

Quizplus · Accepted Answer

Lisa's role involves selecting specific television shows to advertise in, negotiating costs, and managing billing and payment, which are key responsibilities of a media buyer.

Lisa Works at a Major Advertising Agency and Is an Expert