Some television shows have shown actors drinking a cup of Starbucks coffee.In these instances,Starbucks has chosen ________ as a marketing tool.
A)networking
B)guerrilla marketing
C)broadcast advertising
D)product placement
E)advertainment

Question

Quizplus · Accepted Answer

Product placement refers to the practice of placing branded products, such as Starbucks coffee, within the context of a television show or movie as a form of indirect advertising. This is a common marketing tool used by companies to increase brand awareness and connect with consumers.

Some Television Shows Have Shown Actors Drinking a Cup of Starbucks