For the launch of a new camera in Korea,Nikon created a celebrity "red carpet" experience in a Seoul subway station.Commuters walked on a red carpet past a billboard filled with life-like images of photographers.When a commuter walked directly in front of the billboard,lights flashed on the board,creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters.This is an example of ________.
A)guerilla marketing
B)traditional marketing
C)product placement
D)mobile marketing
E)advertainment

Question

Quizplus · Accepted Answer

This is an example of guerilla marketing, which is a creative, unconventional approach to marketing that relies on time, energy and imagination rather than a big marketing budget. The use of a subway station and a billboard with life-like images of photographers is an example of a non-traditional marketing tactic that is designed to create buzz and capture attention.

For the Launch of a New Camera in Korea,Nikon Created