A producer of beverages and snack foods wants to market its products to the 18-to-34-year-old demographic by providing incentives to respond instantly to time-sensitive offers.Which of the following forms of marketing would this producer most likely choose?

Question

Quizplus · Accepted Answer

Mobile marketing is the most effective form of marketing to reach 18-to-34-year-olds who are always on their mobile devices. Providing time-sensitive offers through mobile marketing can create a sense of urgency and encourage instant responses. Advertainment, guerrilla marketing, product placement, and podcasting may also be effective strategies, but they may not be as effective as mobile marketing for this particular demographic.

A Producer of Beverages and Snack Foods Wants to Market