________ refers to the number of homes in a geographic area that are able to pick up a radio station clearly, whether those homes are actually tuned in or not.

Question

Quizplus · Accepted Answer

Coverage refers to the reach or geographic extent of a broadcast signal, specifically the number or percentage of households or population that can receive a clear signal. Circulation refers to the number of copies of a print publication that are distributed, while rating and impression refer to audience measurement metrics for TV, radio, and digital media. Gross impression is a related metric that measures the total number of times an advertisement is potentially viewed within a given audience.

________ Refers to the Number of Homes in a Geographic