Dole, the fresh banana, juice, and canned fruit company, began testing a glossy magazine, Dole Fresh Choices, in the banana section of a grocery store in Houston and has plans for more widespread distribution. The magazine, targeted toward female customers, offers articles on health and nutrition. What type of magazine is this?
A) trade
B) industrial
C) professional
D) consumer
E) vertical
Correct Answer:
Verified
Q105: P&G is a major producer of consumer
Q109: One reason free-standing insert (FSI)advertising is growing
Q110: WLSU is the campus radio station at
Q111: Explain three advantages and three disadvantages of
Q115: Advertisers trying to reach a wide audience
Q115: One advantage of outdoor advertising is that
Q116: Explain the three main types of newspaper
Q117: A national advertiser would like to advertise
Q118: Recently, advertisers were upset because some magazines
Q119: Discuss three advantages and three disadvantages of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents