The beginning of the chapter describes the insurance company Aflac and the success of its advertising campaign. How did the company bring brand awareness from 12 percent to more than 90 percent and increase profits?

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The Answer of The beginning of the chapter describes the insurance company Aflac and the success of its advertising campaign. How did the company bring brand awareness from 12 percent to more than 90 percent and increase profits?

The Beginning of the Chapter Describes the Insurance Company Aflac