The shift in control of media from publishers to consumers due to the interactive nature of the Internet is a trend known as ________.
A)netcasting
B)e-business
C)Web 2.0
D)social networking
E)next generation messaging

Question

Quizplus · Accepted Answer

The shift in control of media from publishers to consumers due to the interactive nature of the Internet is a trend known as Web 2.0. This term describes the transition from static websites to more dynamic web applications that allow users to collaborate, share information, and participate in online communities. Web 2.0 has enabled new forms of communication, such as social networking, blogging, and content sharing, which have given consumers a larger role in shaping media content and influencing public opinion.

The Shift in Control of Media from Publishers to Consumers