Why is search marketing so effective in reaching consumers?
A)The process minimizes competition.
B)The strategy is rarely used by large companies.
C)Ads are not perceived to be intrusive because consumers initiate the search.
D)Search marketing appeals exclusively to teens.
E)Search marketing simplifies the purchase process.

Question

Quizplus · Accepted Answer

Search marketing is effective in reaching consumers because it is not perceived to be intrusive. Consumers initiate the search and are actively looking for information or products, making them more receptive to the ads that appear in their search results. This results in higher click-through rates and conversions compared to traditional forms of advertising.

Why Is Search Marketing So Effective in Reaching Consumers