What type of advertising appears in conventional media to drive traffic to a website?
A)offline advertising
B)banner advertising
C)directory advertising
D)directional advertising
E)on-line advertising

Question

Quizplus · Accepted Answer

Conventional media refers to traditional forms of advertising such as television, radio, print, and outdoor. Offline advertising in these mediums can include a call-to-action to visit a website, which can drive traffic to the site. Banner advertising and directory advertising are online advertising methods, while directional advertising focuses on directing customers to a physical location rather than a website. On-line advertising refers specifically to advertising on websites or other online channels, which is not considered conventional media.

What Type of Advertising Appears in Conventional Media to Drive