The primary method currently used to measure consumer response to Internet advertising is ________.
A)hits
B)viewers
C)click-through
D)unique visitors
E)total traffic

Question

Quizplus · Accepted Answer

Click-through is the most common method used to measure consumer response to Internet advertising. It measures the number of clicks on a link or ad that lead to a destination such as a website or landing page. Hits, viewers, unique visitors, and total traffic do not necessarily indicate consumer response or engagement with the advertisement.

The Primary Method Currently Used to Measure Consumer Response to Internet