A recent problem in accurately measuring an online audience is ________, which refers to clicks made either to make money for the sponsoring site or to damage a competitor.
A)click through
B)search optimization
C)stealth advertising
D)click fraud
E)navigating

Question

Quizplus · Accepted Answer

Click fraud refers to the unethical practice of clicking on online ads with the intention of generating revenue for the publisher or causing financial harm to the advertiser. This can affect the accuracy of measuring an online audience as it artificially inflates the number of clicks and views, making it difficult to accurately determine genuine user engagement.

A Recent Problem in Accurately Measuring an Online Audience Is