Convergent marketing is an unconventional marketing communication activity that is intended to get buzz on a limited budget by using creative ways to reach people where they live, work, and walk to create a personal connection and a high level of impact.

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The description provided is more aligned with guerrilla marketing, which focuses on unconventional, low-budget strategies to create buzz and impact. Convergent marketing typically refers to integrating various marketing channels and strategies to create a cohesive customer experience.

Convergent Marketing Is an Unconventional Marketing Communication Activity That Is