The major concern advertisers have about the Internet audience and its measurement is that not enough consumers have access to it.

Question

Quizplus · Accepted Answer

The major concern advertisers have about the Internet audience and its measurement is not about access, but rather about the accuracy and reliability of the measurement metrics and tools available. Advertisers want to ensure that they are reaching their intended audience and getting an accurate picture of the impact of their advertising efforts.

The Major Concern Advertisers Have About the Internet Audience and Its