You are looking up hotel rates on the Internet.Alongside your search results,a message reads,"Stay at Holiday Inn and get a 25 percent discount!" This is an example of ________.
A) search marketing
B) pop-unders
C) content sponsorship
D) pop-ups
E) superstitials

Question

Quizplus · Accepted Answer

This is an example of search marketing, where advertisements are displayed alongside search results to promote a specific offer or discount, in this case, a 25 percent discount at Holiday Inn.

You Are Looking Up Hotel Rates on the Internet