Politically active Democrats tend to read many of the same blogs and use many of the same social networks. This is an example of ________.
A)convergence
B)homophily
C)viral marketing
D)database marketing
E)personalization

Question

Quizplus · Accepted Answer

Homophily refers to the tendency of individuals to associate with others who are similar to themselves. In the context of the question, politically active Democrats are likely to read blogs and use social networks that are aligned with their political beliefs, creating a sense of homophily.

Politically Active Democrats Tend to Read Many of the Same