When is it advisable to use out-of-home media in the media plan?
A) The product needs explanation but doesn't need demonstration.
B) It is important to reach an upscale, well-educated audience.
C) The message benefits from motion, sight, and sound.
D) There is a need for a situational, place-based message.
E) The brand can benefit from being associated with celebrities.
Correct Answer:
Verified
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