The estimate of ________ adjusts the calculation of an audience to exclude waste coverage so it more accurately reflects the percentage of the target audience watching a program.

Question

Quizplus · Accepted Answer

The estimated targeted rating points (TRPs) adjusts the calculation of an audience to exclude waste coverage so it more accurately reflects the percentage of the target audience watching a program. Gross rating points (GRPs) do not adjust for waste coverage, efficient frequency refers to the optimal number of times an ad should be seen to generate the desired response, and targeted reach measures the percentage of the target audience who has been exposed to an ad at least once. Insertions are a generic term used to refer to the number of times an ad was placed. Therefore, C is the correct answer.

The Estimate of ________ Adjusts the Calculation of an Audience