Which of the following is the most important function of media buying?

Question

Quizplus · Accepted Answer

Media buying is primarily responsible for matching the media vehicle to the strategic needs of the message. While negotiating cost and handling all billing and payment are also important functions, the ultimate goal of media buying is to ensure that the message is reaching the right audience through the right channel at the right time. Providing information to media planners and monitoring the media plan performance are tasks carried out by other departments within the advertising agency.

Which of the Following Is the Most Important Function of Media