The broadcast coverage area for television is called a designated marketing area (DMA)and is referred to by the name of the largest city in the area.

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This is true. The designated marketing area (DMA) is a geographic area defined by Nielsen Media Research for the purpose of measuring television audiences. Each DMA is named after the largest city in the area and includes both urban and suburban regions that are economically and socially integrated with that city.

The Broadcast Coverage Area for Television Is Called a Designated