Henry is employed at an advertising agency and was approached by a company that recently became national. The company wanted to advertise exclusively on television. Henry suggested that the company's media plan instead use several media vehicles, known as a(n)________.

Question

Quizplus · Accepted Answer

A media mix refers to the use of multiple media vehicles in a company's advertising campaign, rather than relying on just one form of media such as television. This approach can be more effective in reaching a wider and more diverse audience and maximizing the impact of the advertising campaign.

Henry Is Employed at an Advertising Agency and Was Approached