Rachel is creating an international media plan for her client. Which of the following is NOT true concerning global media planning?
A) Global media plans have to piece together worldwide coverage with a variety of tools.
B) The Internet is the only true global medium.
C) Cable TV companies are offering an increasing number of international networks.
D) Satellites are regional, not global, in coverage.
E) Technical limitations, coverage area, and government regulations prevent satellite transmission from becoming universal.
Correct Answer:
Verified
Q6: One study assessed consumers' regard for specific
Q62: Consider the following magazine media schedule as
Q64: On Wednesday nights,one TV hit commanded the
Q67: Consider the following magazine media schedule as
Q118: As Janice developed a media plan for
Q121: Compare and contrast cost per thousand (CPM)and
Q123: A client at an advertising agency wants
Q124: 28th Avenue Wine & Spirits decided to
Q126: Consider the following magazine media schedule as
Q140: What is the goal of a media
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents