A client at an advertising agency is concerned about the mix of different media used in the campaign. The advertiser explains that the media plan will use many different outlets but will create a single, coherent brand message. What concept is the advertiser referring to?

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The Answer of A client at an advertising agency is concerned about the mix of different media used in the campaign. The advertiser explains that the media plan will use many different outlets but will create a single, coherent brand message. What concept is the advertiser referring to?

A Client at an Advertising Agency Is Concerned About the Mix