Which IMC tool helps an organization and its publics relate to each other to the benefit of both?
A)advertising
B)personal selling
C)publicity
D)sales promotion
E)public relations

Question

Quizplus · Accepted Answer

Public relations focuses on building positive relationships and mutual understanding between an organization and its publics, ultimately benefiting both parties. This tool is especially effective for managing reputation and enhancing brand image through various communication channels. While advertising, personal selling, publicity, and sales promotion are important IMC tools, their primary objectives are often to promote product/service features, persuade customers, or increase sales in the short term.

Which IMC Tool Helps an Organization and Its Publics Relate