All the groups of people with which a company or organization interactssuch as employees, media, community groups, shareholders, and so forthare known as ________.
A)targets
B)publics
C)audiences
D)shareholders
E)contact points

Question

Quizplus · Accepted Answer

The term "publics" is commonly used in public relations to refer to all the groups of people with which a company or organization interacts or has a relationship, including customers, employees, media, community groups, shareholders, and others. This term reflects the idea that these groups are not passive targets or audiences, but active participants with their own interests and goals that must be taken into account. Therefore, effective public relations requires a strategic and ethical approach that takes into consideration the needs and expectations of each public.

All the Groups of People with Which a Company or Organization