Of the following, what is the greatest asset an organization can have?
A)capital
B)public goodwill
C)corporate history
D)technology
E)equity

Question

Quizplus · Accepted Answer

Public goodwill is the greatest asset an organization can have because it represents the positive perception and reputation that the organization has among its stakeholders, including customers, employees, and the general public. Goodwill can lead to increased customer loyalty, positive word-of-mouth referrals, and a stronger brand identity, all of which can translate into sustainable competitive advantage and long-term success for the organization. While capital, technology, equity, and corporate history are all important factors that can contribute to an organization's success, they are not as critical as public goodwill because they can be replicated or surpassed by competitors over time.

Of the Following, What Is the Greatest Asset an Organization