The tendency of consumers to trust the media more than they do advertisers is called the ________.
A)implied third-party endorsement factor
B)halo effect
C)gatekeeping effect
D)indirect endorsement effect
E)carryover effect

Question

Quizplus · Accepted Answer

The tendency of consumers to trust the media more than they do advertisers is called the implied third-party endorsement factor. This means that consumers are more likely to believe and trust advertising messages that are communicated by third-party sources, such as the news media or industry experts, rather than by the advertisers themselves. This is because third-party sources are perceived as being more objective and unbiased, and therefore more trustworthy, than the advertisers who have a vested interest in promoting their products or services.

The Tendency of Consumers to Trust the Media More Than