As in marketing or advertising planning, a public relations plan begins with background research leading to a(n) ________.
A) situation analysis
B) objective statement
C) strategy
D) tactic
E) evaluation
Correct Answer:
Verified
Q23: Communication efforts with consumer or activist groups
Q24: Which of the following is NOT part
Q25: In an audit, _ is used to
Q26: Which of the following groups is made
Q27: Of the following, which communication effect is
Q27: A _ measures the differences in perceptions
Q30: Which of the following is NOT a
Q31: Which of the following types of programs
Q32: What is used to assess the internal
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