Public relations tools are divided into which two categories?
A) internal and external
B) marketing and corporate
C) controlled media and uncontrolled media
D) controlled message and uncontrolled message
E) controlled contact and uncontrolled contact

Question

Quizplus · Accepted Answer

Public relations tools are categorized into controlled media, where the organization has control over the content and timing, and uncontrolled media, where the organization does not have control over how the information is used or presented by the media.

Public Relations Tools Are Divided into Which Two Categories