What do companies provide to the media that contains all the important background information, either before members of the press arrive or when they arrive at a press conference?
A)media kit
B)collateral material
C)video news release (VNR)
D)pitch letter
E)feature story

Question

Quizplus · Accepted Answer

A media kit typically contains a company's background information, key executives' biographies, press releases, and any other relevant materials that the media may need for their coverage. It is given to members of the press either before they arrive at a press conference or when they arrive, to provide them with all the necessary information they need to report on the company or event.

What Do Companies Provide to the Media That Contains All