Public relations practitioners track the impact of a campaign in terms of ________.
A)reach and frequency
B)process and outcome
C)sales and inquiries
D)impressions and sales
E)input and output

Question

Quizplus · Accepted Answer

Public relations practitioners track the impact of a campaign in terms of process (the tactics used) and outcome (the results achieved). This includes measuring and analyzing data such as media coverage, website traffic, social media engagement, and audience sentiment. While measures such as reach and frequency, impressions, sales, and inquiries may be important, they alone do not provide a full understanding of the effectiveness of a PR campaign.

Public Relations Practitioners Track the Impact of a Campaign in Terms