A public relations audit assesses the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results.

Question

Quizplus · Accepted Answer

A public relations audit is used to assess both the internal and external factors that affect an organization's public relations efforts. This includes analyzing the organization's target audiences, goals and objectives, competitors, and past PR results. By conducting a PR audit, organizations can identify areas of strength and weakness and develop a strategy to improve their overall PR efforts.

A Public Relations Audit Assesses the Internal and External Public