As long as a press release or a feature story is well-written and timely, public relations specialists can be confident that the media will use it.

Question

Quizplus · Accepted Answer

While well-written and timely press releases or feature stories have a better chance of being used by the media, there are no guarantees as the decision ultimately rests with individual journalists or editors. They may opt not to use a particular story for a variety of reasons, such as space limitations, editorial priorities or lack of interest.

As Long as a Press Release or a Feature Story