Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant recently had a situation in which a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-Immediately following this individual's claim of finding a fingertip in her chili,which public relations program would be most valuable to Wendy's?
A) corporate reputation management
B) crisis management
C) marketing public relations
D) public communication campaigns
E) public service announcements

Question

Quizplus · Accepted Answer

Crisis management would be the most valuable public relations program for Wendy's immediately following the incident of the woman finding a fingertip in her chili. The situation was a crisis for the restaurant chain and required a quick and strategic response to manage the negative publicity and potential loss of customers.

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