Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant recently had a situation in which a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that restaurant was victimized by this false accusation.
-Now that the culprit has been found, which public relations program is most relevant to Wendy's?
A)public affairs
B)cause marketing
C)reputation management
D)public service advertising
E)marketing public relations

Question

Quizplus · Accepted Answer

Reputation management is the most relevant public relations program for Wendy's as it focuses on repairing and maintaining the company's image after a negative incident. Given the false accusation and subsequent negative publicity, Wendy's will need to work on rebuilding trust among customers and stakeholders. Public affairs, cause marketing, public service advertising, and marketing public relations may all be relevant in different contexts, but do not directly address the situation at hand.

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