Which basic objective of direct marketing involves attempting to motivate customers to visit an event or retail outlet?
A) developing leads
B) driving traffic
C) testing offers
D) enhancing awareness
E) driving responses

Question

Quizplus · Accepted Answer

Driving traffic is the basic objective of direct marketing that involves attempting to motivate customers to visit an event or retail outlet. This is usually done through tactics such as coupons, special promotions or invitations.

Which Basic Objective of Direct Marketing Involves Attempting to Motivate