Which of the following refers to the percentage of direct-marketing contacts who actually act on a direct-marketing communication?
A) frequency
B) conversion rate
C) recency
D) fulfillment rate
E) variable rate

Question

Quizplus · Accepted Answer

Conversion rate refers to the percentage of direct-marketing contacts who actually act on a direct-marketing communication by making a purchase, filling out a form, or taking some other desired action. Frequency refers to the number of times a customer has purchased within a given time period, recency refers to how recently a customer has made a purchase, fulfillment rate refers to the percentage of orders that are properly fulfilled, and variable rate is not a relevant term in this context.

Which of the Following Refers to the Percentage of Direct-Marketing